Charity is an awesome opportunity for our brand to show the world that a business can be used to improve the lives of people in our community and the world as a whole. Towards this goal we donate 10% of our net profit to Charities that are making an impact in the world we live in for the better.
In deciding the charities that we partner with, we do not only look at the cause they are supporting but we also consider how much of the money the charity raise goes to program expenses and how much goes to administrative expenses. We only partner with charities that 90% or higher of their total revenue goes to program expenses.
For 100% transparency we publish every quarterly a breakdown of our financial statement report on our social media channels giving a birdview of how much is the 10% and which charities benefitted from your generosity.
In addition to donating 10% of our net profit to charity we also have a 28-day 100% free health and fitness group challenge which we organize inhouse to encourage, motivate and inspire anyone who is interested in living a healthy life to join.